Recently, I have made several posts about negotiating. I believe
it is a very important topic to cover and should not be taking for granted in
the music business. Aside from the major deals that have to be negotiated
including contracts, compensation, and perks, we also have to negotiate in the
process of building relationships. Like most industries, the music industry is
a business that is about establishing good relationships. In the time that I
have experienced in the music industry, I have been able to establish some
important relationships that have helped me establish my career and other
relationships that are currently helping me further my career. There are several negotiation techniques that
I believe can actually be used to help foster productive relationships in the
music industry.
Building strong lasting relationships in the music industry
can be the difference between having a career and not having one. No one can do
this business alone. You need people in this business in order to do this
business right and be successful. The need for people in order to be successful
means there is also a need for relationships. Negotiating the right
relationships can be imperative to having a consistent long lasting
relationship. There are also some negotiating techniques that can be used to
maintain those relationships when problems occur. One technique is to separate
the problem from the person. In other words, you should try to solve any
problem that occurs without attacking the other person. Another negotiation
technique that can be used in maintaining industry relationships is to focus on interest and not positions. It’s
easy to try to stand on your own position and argue your point as opposed to
finding out the other person’s true interests. Finding out their interest and how
their interest coincide with your interest can save the relationship. Lastly,
it is important not to allow any negative emotions impede on your industry
relationships. There are times when individuals will use dirty tricks for their
own benefit. However, dirty tricks should not be used in return. Instead, you
should try to redirect the situation in a positive direction to avoid having to
sever the relationship.
Donald Trump who is considered a real estate mogul has a
quote that says “I like thinking big.
I always have. To me it’s very simple: if you’re going to be thinking anyway,
you might as well think big.” I like this quote and I believe it is necessary
in the world of negotiating. You really have to be able to think big and have
confidence in what you’re going after in order to be in a position to get it.
There are a lot of opportunities available in the entertainment and music
industry. Everyone who desires an opportunity does not always get that chance.
Some opportunities are missed and others are wasted. So when the opportunity
comes to you and there is a chance for you to establish the right relationships
in your career, I hope these negotiation tips prove to be beneficial to
maintaining those relationships. I have learned this from my Negotiations and Deal
Making Class at Full Sail University. This course has also helped me build a
greater level of confidence. I look forward to negotiating greater
relationships for myself in the future!
The Mike Sears
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