People are
always talking about trying to get a deal. This is what you used to have to do
in order to break into the entertainment industry. If it was music or film and
if you were an artist or an actor, in order to do big business you had to do it
with a big company. Majors were what they were called. Competition was steep as many went through a
lot just to hone their craft and the expectations were high. In order to break
into the industry, the goal was to get a deal. Well today, getting a deal is
still a big deal, but the route one is able to take in order to achieve getting
a deal in the entertainment industry has changed. Technology, digital media,
and social media have leveled the playing field for many. One young lady who has
been able to benefit from these changes is Ms. Vanessa Lynn. She’s a native of
Detroit who is an accomplished playwright, director, and producer. She’s
recently been featured on News One Now, with
Roland Martin on TV One and has a hot
new DVD of her hit stage play “Boss Lady”
that is currently in stores nationally. This play is set to return to the big
screen, Thursday, June 5, 2014 at The Main Art Theater, 118 N. Main St, Royal
Oak, MI 48067, to commemorate its one-year anniversary.
All this has been made possible with
the help of a national distribution deal. Ms. Lynn got the deal. Recently, I
was able to speak with Ms. Vanessa Lynn and she talked about her success and
how she was able to get a deal.
First we
talked about her accomplishments as a playwright and then her current distribution
deal. The first question I asked was how did she accomplish that deal? She
stated, “All my DVD's were professional recorded to high quality standards,
I've recorded DVD's in the past that weren't so up to par. But I did it similar
to the book, I originally put my DVD's on Amazon and they did well, this lead
to an actual distribution deal, but I had to make the investment and put in the
work first!” She talked about how important it was for her to invest in herself
and to also believe in herself. She worked hard and with Amazon allowing her to
have her work placed on their site allowed her to get noticed and led to her
deal.
I asked her if she had any advice for anyone new looking to get a deal. I wanted her to explain what they would need to do? She stated,” You have to have marketability and understand the market, know what distributors are looking for, study what is selling, build your own fan base and your own buzz, if you build it they will come!” She is so right. Whether you already have a deal or if you are working to get a deal, you still have to self promote. Self promotion establishes you and helps your audience get to know you better. Eventually, they begin to buy into you and your brand and it becomes easier to push your products. Now, that is another topic called branding we'll have to get into at a later date. Lastly, I asked her thoughts on what does it take to be good. She said that you have to be different, unique, offer something that's not on the market. She suggested not to copy anyone else's style, but to be the best YOU that you can.
I believe
this was great advice and it was also great having Ms. Vanessa Lynn share some
of her story. Please keep up with Ms. Vanessa Lynn at http://www.vanessalynn.info/ and
support her current and future projects!!!
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