Reflections

When I started the EBMS program back in January of 2013, it was my goal to gain more knowledge and add to my level of expertise in the entertainment industry. I have already had over twenty years of experience and earned a bachelor degree in Music Industry Management from Ferris State University. It had been over ten years since I completed that degree and I felt that this program would be the revival in needed in my career to catapult me in a new direction. This program has not only met, but it exceeded my expectations. The information that I have received has given me support in areas where I needed help like with marketing, branding, and finance. Also in areas where I was pretty strong, this program helped to make me stronger like in the areas of artist management and law. I have literally been able to take the information that I’ve learned and put it into practice, as I was already operating in or building my own business in these capacities. To say the least, this EBMS program has been great for me. Although I prefer to learn face to face in a classroom setting, the online program has proven to be very convenient, engaging, and it has challenged me. I am looking forward to finishing what I started and moving on to accomplish some great things in my career. I am extremely thankful for this opportunity.

I liked the insight that Chris Brogan gave in his blog about understanding value. He talked about how he asked his friend what the key to selling was and he responded by saying, “Sales is about creating value.” What I get from this is that selling is really not about selling at all, but it is more about solving problems and adding value to someone’s life with what you have to offer them. This is what has happened to me as a result of being a part of this EBMS program. It has added value to my life and to my career. In return, I plan to use my knowledge and skills to add value and help others see the value in their own lives. Entertainment is the platform that I am using, but the concept is the same; understand the value and add value to others.

Resource:

http://www.chrisbrogan.com/understanding-value/

Mike Sears